By Rajnish Tiwari
This e-book specializes in the small automobile phase of India's automobile to provide an explanation for the emergence of lead markets. The authors contend that the present realizing of lead markets doesn't sufficiently clarify the enterprise practices which are born out of the intensified globalization of innovation. Lead markets are thought of the most important for the worldwide diffusion of recent items and this ebook investigates even if sustainable lead markets may also emerge in constructing economies, and if this is the case, below which stipulations. The authors query the traditional knowledge and suggest updates and extensions to the lead marketplace conception to raised replicate the altering flooring realities on ground.
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Additional info for Aiming Big with Small Cars: Emergence of a Lead Market in India
G. in terms of per-capita purchasing power, physical & institutional infrastructure as well as image concerns) but to rather identify and exploit local strengths for success outside the national boundaries. The purpose is to extend the “lead market” theory to developing countries and to update/extend the model to the changed (and changing) ground realities in a globalized world. The results of the study would have implications for organizational and locational decisions in MNCs. Our study comes to the conclusion that even a developing country endowed with an open economy can emerge as a lead market for a certain category of products, provided two major conditions are fulfilled: (c) The size of the potential demand in the domestic market should be large enough to sufficiently offset the disadvantage created by the low per-capita income (d) The country should be endowed with significant technological capabilities that allow substantial parts of product development process to be performed locally Both these findings are potentially significant because of their implications for the practice of innovation management.
In A. ), Globalization and the myths of free trade: History, theory and empirical evidence (pp. 69–84). New York: Routledge. , Meso, P. , & Wiredu, G. O. (2011). Mobile banking adoption in the United States: Adapting mobile banking features from low-income countries. In: Proceedings of the 4th annual SIG GlobDev workshop. Shanghai: Association for Information Systems—Special Interest Group for ICT in Global Development. OECD. (2007). Staying competitive in the global economy: Moving up the value chain.
12 The case study may be termed as “nested” for it contains three “sub-cases” of most important manufacturers of small cars in India (cf. Gibbert et al. 2008). 2009 in Delhi. 14 This assumption is supported by export data, as will be shown in Sect. 2. 1 Research scope (in shaded cells) Measurement Product Process Organizational Marketing Object innovations innovations innovations innovations Measurement Product Portfolio Firm Branch Aborted In development process Commercialized Repositioning New to Country Level Product status Degree of Cost Newness reduction Measurement Users Modification New to firm market Manufacturers Suppliers Others Individual sectors Cross-sectoral Subject Sectoral focus Individual firms Classification scheme based on Stockstrom (2009) of potential customers, as implied by the figures related to domestic sales and exports, so that a holistic approach has been possible, even without conducting a user survey.
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