March 28, 2017

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By I.D. Poole

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Extra info for Antennas for VHF and UHF (BP)

Sample text

Indeed, government intervention to control and regulate broadcasting and to define its general purposes is an early and classic instance of state intervention to regulate the field of culture. Victorian ideals of service laced with Arnoldian notions of culture suffused all aspects of the BBC’s programme service in the thirty years of its monopoly. Such attitudes, in broadcasting as elsewhere, did not outlast the 1950s—or at least not with the degree of unself-critical certainty that they had hitherto possessed.

Three things are already clear. The preservation of Channel 4’s remit is a significant victory for public service broadcasting, but the changes in the conditions by which it receives revenue could be a crucial blow that will make following the remit very difficult. The new ITV system will inevitably be far more concerned with costs and far less concerned with programme quality. The BBC comes out relatively well—there has been no move as yet to dismantle its structure by statute, only a nudge, not a hefty shove.

BBC make use of this, with the familiar phrase, ‘And now a choice of viewing on BBC…. Demographics: A term used in the advertising industry for describing the composition of the audience in age, class, and gender terms. Target audiences: Can be used by television producers to describe the audience a programme is aimed at or by the advertising industry to describe the audience that a particular product is aimed at. The aim of advertising agencies is to find programmes whose audience profile matches their own target audience, although ultimately the cost of particular advertising slots is usually the overriding consideration.

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